Our brains are wired for familiarity and routine. To grasp the complexity of change, consider this: the Milky Way has over 100 billion stars, but our brains have over 100 trillion connection centers! This vast network of connections makes us resistant to change, as our brains prefer the comfort of established patterns. That’s why so many change initiatives falter without a clear plan to guide people through the process.
Research shows that many efforts to fundamentally change the trajectory of an organization fail. So how can companies beat the odds? Understanding change in an organization is the result of each individual. So you need to start from the individual. A strong change management framework is important, because it focuses not just on the process but also on the people behind the change.
"It all comes back to user experience, which is something ag retail platforms will need to make a priority moving forward."
Dial Ventures at Purdue University recently explored what is shaping the future of ag retail, which is highlighted by 5 key trends.
Ohio State University professor John Fulton points to the current farm economy as one catalyst driving interest. He believes challenges in recruiting skilled labor and an increasing comfort with technology will continue to advance buy-in from growers.
Key trends in change management for 2024 are reshaping the way organizations manage change. From AI technology and digital transformation to regulatory compliance and talent retention, today's trends will have significant impacts on your organization and people for years to come.
A recently updated report from Aimpoint, Farmer of the Future 2.0, builds on the firm’s first psychographic report released in 2018. Aimpoint says this research provides a window into U.S. farmers’ current mindsets and attitudes.